Definitely agree. There's sustainable animal husbandry, and unsustainable. But eating meat doesn't inexorably lead to cutting down rainforests, Brazilian farmers will also happily cut them down to plant GM-free soya, which attracts a premium in the US and European markets over the bulk of soya farmed in the US.

The problem is far vaguer and harder to solve than "eat less meat."

I can't even properly frame it beyond "something something globalisation, something something no easy route to monetise leaving the Amazon standing as a carbon sink".