That's been my experience as well. Last job search, I put in 3 or 4 applications and after all the calls and interviews were done I ended up with 3 offers.

I'm nothing special. But I do learn a little about each company I'm applying to and tailor my resume to each position. If possible I develop an internal contact so I can get some informal information on the position from the inside in advance. I only had inside contacts for two of the companies last time though.

I can't imagine doing that for 100+ companies like some people apply to. I have to imagine most people applying to that many are just doing a spray-and-pray method.

Or maybe advertising themselves but not selling themselves. In some cases a 2% conversion rate is a decent goal for a marketer advertising to the general public, but would be pretty bad for a salesman getting commission from personalized sales.

I'm no salesman, but approach the job hunt like an enterprise salesman who needs to land a good account with a good commission to live on.

Not who you're replying to, but I have 10 years FE experience, and have managed small teams (3-5). My hit rate for interviews to applications was around 1:6. My only requirements around applications were: no early startups, a modern tech stack, and a minimum engineering team size.

The overwhelming majority of companies simply ghosted my application – Spotify, Atlassian, ADP, Lyft, Stripe, and Squarespace were all applications I made in one week, none of whom ever responded.

Hopefully I'll be closer to 1:1 once I've got 20 years under my belt ;)

OP here, I didn't keep an accurate log, but yea it's all ghosting. I'd estimate it's about 85% "never contacted" ghosting, about 5% ghosting after an initial call w/ company recruiter, and 10% ghosting after doing at least one phone screen. I don't know whether these companies are just incredibly disorganized and forget people, whether the jobs don't really exist in the first place, or if it's just their cowardly way to say "no" to a candidate without actually saying "no".

It is my belief that, like most tech companies, they have pretty much a huge raging river of good candidates to choose from, so they have to use a very coarse filter (ignoring almost everyone), in order to deal with a manageable number of them.