This individualistic refrain doesn’t make sense in the context of a critique of the overall system. Maybe as advice on how to be a self-flagelating low-eco-impact consumer or how to better master your personal finances. But ultimately it’s just an excuse for corporations to do the usual thing because the buck stops with the consumer (and corporations can just claim that they are just fulfilling a need that someone else would fill in their stead; they only sell the proverbial guns, they don’t pull the trigger).