"The great news is in every single other major market, we've got the flywheel spinning. The thing that frustrates us is why we haven't been as successful in India. But we're definitely leaning in there,"
The general opinion in India is that unlike Prime Video India and Disney Hotstar (Disney Plus' Indian avatar) which created a lot of good local content which served the interest of masses and hence achieved success, a lot of Netflix' local content mostly served the tastes of a sub-segment of the well earning, well traveled elite crowd (read "woke") from the bigger cities like Mumbai, Delhi and Bangalore. Apparently this was because the local producers came from the same group and were not tuned to the tastes of the country at large (or even the affluent segment at large). Many of them have since been fired and Netflix India has also gone ahead and reduced monthly subscription for the standard plan to only INR 199 and a new mobile only plan for only INR 149 (~ USD 2). Has not made much of a difference in the past few months though.
Ref :
https://www.bbc.com/news/world-asia-india-60108294
https://www.moneycontrol.com/news/business/netflix-slashes-i...
> brainwash
This has been going on forever. Check out "The Brady Bunch". Every episode revolves around a heavy-handed moral lesson. Go back even further and you've got the Hayes Code. Hollywood has always seen itself as morally superior to the rest of us, and hence entitled to preach to us.
Though with all the scandals emanating from Hollywood, one wonders how they hold on to that moral superiority.
Quality (UK) Vs quantity (US) eh.
Netflix has many problems, the big ones being that they lost old shows like The Office and Friends, which hurts retention. And they also kill off promising new shows after 2 seasons to save money on renegotiating cast contracts.
If you read comment sections however, you'll get a very different idea. The problem is that Netflix is "too woke" and consumers are revolting. Never mind the fact that Netflix is a global network with millions of customers around the world, and thousands of shows from multiple countries.