I used it sarcastically, there's always a better way to say it. Use your imagination!
"How we make life better for our team by setting deadlines"
The possibilities are endless.
> How we make life better
That's overly ambitious, and the meaning is also completely different. That says that setting deadlines itself improves life, which is not what the article or original title are saying.
> Use your imagination!
My imagination is okay with "should", when the benefits will be spelled out later, which they are in the article.
It's all good, glad it works for you. I found that for me, when I paid attention to the "shoulds" it was a bigger burden than it was worth for not much gain. Thus I learned it's best to filter them out in favor of messaging that is less preachy and more nuanced. It's a tradeoff, as inevitably I'll miss some good ones but overall it seems like a better way to allocate my attention.
Ymmv :)
You can't even avoid using the word in your admonition against using the word though. What's better phrasing, and why?