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Re:Show HN: I am building a free version of Strava by ipaddr on Monday May 02, 2022 @09:51PM (#31243469)
I worked for a company who did this many years ago.

Create new formula for performance. Hire respected thought leaders. Convert users to your way of measuring new performance.

Use the fact that the big guys don't use this measurement as your ad copy. If they add support for it that will generate a certain status for you which can make your brand.

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