I think I get what you're trying to say - that we haven't yet found a way to put our important ideas into a medium that's entertaining for us to understand, so we fall back on simpler things like sound bites and internet memes. Like, virology is hard and confusing and scary, but Elon Musk smoked weed once on camera so we'll pay attention to that instead.

https://en.wikipedia.org/wiki/Marshall_McLuhan#Hot_and_cool_...