"San Fran" is what people who aren't from San Francisco call San Francisco.

I'm not being superficial, I'm talking about things that count for me. It sounds like a dreadful place, given what I enjoy in terms of climate/geography. You're correct that I would not enjoy DC's climate much either, but being the capitol gives it certain privileges that Detroit does not enjoy in terms of a destination and place to do certain kinds of business.

And I don't think you can dispute the fact that Detroit's "brand" is quite tarnished, no matter how much you click the down arrow.

> All that aside, how in the world is "San Fran" outdated? What are its more modern counterparts?

It makes you sound like someone from far, far out of town. People there call it "the city", which is sort of egotistical in its own way. I would just say "San Francisco".

You think the rest of the world should call your city, "the city"?? I love the Bay Area, but that's just short-sighted and arrogant.

It's not my city, I'm just explaining what people call it. Indeed, I think that "the city" is a bit self-centered, as I wrote above.

The rest of the world can call it "San Francisco." If you're looking for a short form, SF ("ess eff") is acceptable.

I think I'll stick with San Fran. If you guys want to be snobby about it, you're more than welcome to.

Out of curiosity, do you also call California "Cali"?

I think a more apt comparison might be "Californy" or "Californ i a".

Personally, no. But I'm also not the hipster sort that turns my nose up at people who use terms generally accepted to be in the common vernacular either, or worrying about how "last week" something is.

That's just me though.

Firstly, I haven't downvoted any of the comments in this thread, including yours.

2) It would seem odd for me to refer to San Fran as 'the city' from outside of the city, since, for me, 'the city' likely refers to either DC or Baltimore, depending on which I'm nearer to at the time.

San Fran might identify the person as being from out of town, but generally, that's exactly the type of person you'd expect to be saying something like that. Doesn't make it outdated in my view. If, perhaps, it is not in trend, that doesn't make it unmodern.

As for the brand of Detroit, admittedly, there's a lot of bad press about it from the outside. I'd argue that efforts like GrowDetroit are exactly designed to combat.

Lastly, the point I was making about DC is that yeah, it's a crappy place on paper, but it has benefits. Detroit might also seem like a crappy place on paper, but might also have its own set of unique benefits and luxuries even. As you mentioned, the low rent is a great advantage for a startup. As I understand it, there are plenty of areas in Detroit that are safe to be in at night.

Again, I can't really speak for it, having not been there, I'm just suggesting that perhaps you shouldn't dismiss it out of hand so quickly. Of course, it's your life, and I'm being pushy by suggesting you do other than your natural intention.