It's not my city, I'm just explaining what people call it. Indeed, I think that "the city" is a bit self-centered, as I wrote above.

The rest of the world can call it "San Francisco." If you're looking for a short form, SF ("ess eff") is acceptable.

I think I'll stick with San Fran. If you guys want to be snobby about it, you're more than welcome to.

Out of curiosity, do you also call California "Cali"?

I think a more apt comparison might be "Californy" or "Californ i a".

Personally, no. But I'm also not the hipster sort that turns my nose up at people who use terms generally accepted to be in the common vernacular either, or worrying about how "last week" something is.

That's just me though.