The best part is, there isn't one single right way. Most people will notice and respect the effort, even if the particular style isn't their first choice.
There might be other things in the way -- emotional barriers, etc -- which may be difficult to overcome. But that is a different matter. And that work would also be very worthwhile to pursue.
I think most people absolutely could benefit, but not necessarily enough to level the playing field with the most gorgeous among us, while for others there really may be nothing they can do to level the playing field against even the most shoddily dressed average looking person. I've got nothing against trying to do the best you can with the hand you've been dealt, and wouldn't discourage anyone from doing that, but when we're talking about the innate bias humans have when hiring I think it's worth admitting that some will always have a considerable disadvantage regardless of their best efforts.
That seems unlikely.
Most of us could stand to gain some degree of advantage, but I'm pretty there some people whose appearance is unfortunate enough that no amount of grooming, hygiene, physical fitness, or clothing will ever compensate for what fate or genetics has burdened them with.