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Re:‘Disabled’ is not a bad word. Stop telling people with di... by perilunar on Wednesday April 27, 2022 @02:13AM (#31176878)
Coined by Stephen Pinker in 1994 apparently: https://en.wiktionary.org/wiki/euphemism_treadmill

Also known as "euphemism cycle": https://en.wikipedia.org/wiki/Euphemism#Euphemism_treadmill

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