It lacks the branding of something like Rust, which it self tried to piggy back on Go years ago, until it got traction.

C++, for better or worse continues to be a safe choice. A reasonably large user base, and it will be around for a long time. My co-worker joked that if you want your software to be able to run in the future, pick Windows and C++ as your platform. Then you’ll be good for a few decades.