Bloomberg mentioned two loans to cover the shortfall in his equity swap (one external and one drawn on his Tesla stock), with annual interest payments in the ballpark of $1B each. So Twitter's take home pay just lost $2B of the $4B it nets annually. Losing further market share by re-engineering retweet algorithms to be kinder/gentler looks like a better bet to bury Twitter than raise it.

But mature media giants are supposed to lose money, right?