Otherwise, what's the point? Yet another language that is a bit more convenient than the alternatives but doesn't do much to help with all the vulnerabilities and bugs in our software? We already have quite a few languages like that: Zig, Nim and D to name a few. (for both Nim and D GC is optional)
Rust is by no means the ultima ratio. It's complex and places a lot of immediate burden on the developer. I'm sure there are better solutions out there that don't sacrifice the safety guarantess. Particularly because Rust not only has the borrow checker but also a general focus on very type-system heavy designs.
But it has proven to be a significant step up from the likes of C and C++, and the additional burden pays off immensely in maintainability and correctness. I can count the memory/thread unsafety issues I encountered in 5 years of Rust on one hand, and in each case the culprit was a C library. (either because of a bad wrapper, or inherent incorrectness in the library)
Memory and thread safety can't be retrofitted into a language without producing a mess, as can be seen by the discussions and efforts in D, C++ and to some extent Swift.
They need to be central to the core language and standard library.
There are undoubtedly better solutions than Rust, but they tend to allow for more developer-managed complexity rather than less! For example, one might imagine a cleaned-up variety of the GhostCell pattern, to decouple ownership- and borrow-checking from the handling of references. The principled extreme would be a language that just implements full-blown separation logic for you and lets you build up the most common patterns (including "ownership" itself) starting from that remarkably "simple" base.
Hare seems to solve spatial memory safety and null safety, which I think is a big deal.
Aside from that, the question of memory safety is more complex than you make it out to be, and Drew, myself and others have discussed it in a lot of detail in this thread, Drew mentioned there are many memory safety features, potential plans for an optional borrow checker and so on — please draw your conclusions based on the full information.