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A comment on Google gives Europe a ‘reject all’ button for tracking cookies. Parent comment

Re:Google gives Europe a ‘reject all’ button for tracking co... by minusf on Sunday April 24, 2022 @05:08PM (#31148362)
fingerprinting probably brings in more identifyable bits, but without the cookies it would not be commercially reliable data to determine uniqueness.

i am aware what FLoC was and tried to be. it was a horrible idea with it's default optin putting onus on website operators to add headers to opt-out from a mass survelience exercise generating money for the surveillance capitalists.

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Re:Google gives Europe a ‘reject all’ button for tracking co... by chimeracoder on Sunday April 24, 2022 @07:22PM (#31149209)
> i am aware what FLoC was and tried to be.

Well, you asked (perhaps rhetorically) why Google didn't switch to using fingerprinting instead of FLoC. And the answer is that FLoC and fingerprinting suit different use cases. Fingerprinting doesn't serve the goals of FLoC, and FLoC doesn't provide the same data that fingerprinting would.

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