Additionally, it is being done by the same folks who drive development of linux-specific features (like wayland support or video decoding acceleration) anyway.
Its so they can screw with it instead of just shipping what Mozilla released.
Building the binaries themselves do. Mozilla does it few days in advance, so at the release they can push everything (and the binaries are available on the ftp.mozilla.org day before, uusually around 16:00 UTC). Other parties can start building their binaries only after the release.
In case of Fedora, it is pushed into the testing stream and only after positive feedback (or few days) it is pushed into the release. If you want it earlier, you can get the tested builds from bodhi (bodhi.fedoraproject.org). You can also see the status of all builds there.