A good history of all this is here: https://pubmed.ncbi.nlm.nih.gov/22345227/
Imagine if a company had prohibited tobacco advertising that asserted smoking was healthy. That's the parallel here.
The problem I have with this is they will almost certainly allow things that contradict the consensus. Let's say the consensus is like 2C increase in 50 years. If somebody says it will actually be 3C they would be contradicting the consensus but probably would be allowed the ad. If somebody says it will only increase 1C they would probably not be able to sell an ad.
If the scientific consensus threatens assets and income of powerful industries they run massive lobbying and ad campaigns against it and try to interfere with the scientific process itself by funding biased studies.
Pretending like the people that exaggerate the effect of climate change are a comparable issue is dishonest and not backed by facts. Classic false symmetry fallacy.
Also, the scientific consensus is conditional: If we emit like this, then that will happen. The IPCC report doesn't predict a certain amount of warming.
No? Tobacco companies themselves knew tobacco wasn't harmless. Just like oil companies have known for almost a century that humans were causing drastic climate change due to CO2.
Don't forget that the consensus used to be that tobacco was harmless. The consensus can change from an incorrect position to the correct one.