I generally support this argument, but to play devil's advocate, you might consider the bit stream used to transfer the content to be new bits. The file may be a bit-for-bit copy if you ask a computer, but streaming it required a series of voltage fluctuations that wouldn't have happened otherwise. You could consider that series of events to be roughly analogous to a CD-ROM containing some content. You can load the CD onto two computers and get two copies of its content, but there are two physically distinct CDs just like there are two physically distinct series of bits streaming to two locations.