Twitter can find an excuse to ban his account (you can easily imagine this sort of risk exists after some of his recent meme tweets for example). I believe that is a single point of failure in Tesla PR strategy and a risk to be mitigated.
> brand name's risk profile increased
Risk profile sure but has the net value decreased or increased due to his presidency? I don’t have data to say it’s one way or another but looking at the downside without the upside as well is futile.
Musk could simply setup muskannouncements.com and blog his own tweets. No one may search for your announcements, but you better believe for his site he will still get full coverage.
ergo he's not doing it for his own announcements. it will be for a mix of media influence, and to address the bias in twitters 'fact checking'
I do agree he is doing things for reasons besides his own announcements, but I cannot agree that it's not part of it. Some people may simply not care enough about EVs to bother, as technologists we assume people see the world through our lens but I bet you many people have barely bothered to research his cars, they only know Tesla in a cursory fashion the same way you might know Nissan or Kia, or even computers (people exist who struggle to use anything more complex than a power button, these can be intelligent well read people even).
If you do use Twitter say, to follow XYZ (not even certain this is correct, I don't and struggle to use Twitter although I have a general idea how it works), if they see some promoted or retweet involving a Tesla, they are likely to learn more or investigate further. Owning this would be a non insignificant marketing advantage.
an app with push notifications. email. sms.
But Elon Musk is unique, HE would still get full coverage. Journalists and influencers and the fanboys and outrage crowd would post his stuff to twitter for him lol.
Can you tell me please what you mean by this?
AFAIK, Twitter is decentralized and fragmented for any actor to orchestrate an all-out political witch hunt where everyone on the platform goes against anyone in particular.
As far as Trump's business holdings go, Trump Organization runs like a brand management firm where they license and operate businesses with Trump name plastered on them, and I believe it's safe to say that the brand name's risk profile increased greatly due to the association with Trumpism from 2015 onward.