That's not really true is it? My understanding is that it's actually the smallest of its immediate peers in social media. And perhaps the same in the field of the broader definition of media.

As a separate issue, my personal sentiment on social media, like a number of others I know, is that it has all become a steaming pile of toxic garbage, not unlike the pile of junk mail I dutifully retrieve from my physical mailbox once a month (and even then only so that the mail person has room to add more). My concern on a deal like this is that if that sentiment takes off in the mainstream a property like Twitter could experience a MySpace style collapse overnight.