Re:A downtick is coming for online advertising
by mgh2 on Thursday April 21, 2022 @07:09AM
(#31107982)
Content quality is the problem, like what happened with cable.
They are selling attention addiction like Facebook without caring about quality recently. Ex: Korean copycat shows and "documentaries", just because both categories tend to rate higher on imdb. Seems like a decision a PM will make, based on metrics to improve profit, not quality - i.e. give users what they want, even if it is bad for them (or the business) in the long term.
Re:A downtick is coming for online advertising
by mgh2 on Thursday April 21, 2022 @06:16PM
(#31115848)
Don't forget also their strategy of buying 1st season hits then creating new seasons regardless of the story or quality just to capitalize on "safe bets" or the "money cow" loyalty/fan phenomenon. Ex: The Crown, Money Heist, Designated Survivor, etc.
PS: Disney is doing the same, but with brands instead.
Content isn't the problem, they just ran out of people willing to sub, they were always going to reach that limit at some point and when they did their tech unicorn valuations would reset back to something more realistic.