> Being a paid service means Kagi's incentives are different. Instead of selling your data or profiting from feeding into ad-tech food chain, we are interested in selling you a subscription.

Until your growth slows down and you realize you can get away with doing both.

There are so multiple industries (TVs, Games, Streaming) where paid users are still being monetized to the maximum extend possible by showing them ads, selling their data, etc. that this argument is just dishonest now.