As someone who's never played Animal Crossing, this sounds a lot like my impressions of the game, only its more dynamic and customized to you.

>simulacrums of celebrities who want to be your friends, or experiences that are being tailored on the fly specifically for you

If Aunt Patty spends her time hanging out with and unloading her crappy opinions on AI Paula Deen instead of spewing them publicly on FB it could be for the better. Although it seems like it could only make people's filter bubbles much worse.