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A comment on I stopped advertising and nothing happened. Parent comment

Re:I stopped advertising and nothing happened by a4isms on Thursday April 07, 2022 @10:46AM (#30945093)
Do you mean your competitors buying ads for their product, but using your product's name as keywords?

Or do you literally mean your competitors buying ads that deceive the public into thinking they're clicking on your ad which will lead to your site, but it actually goes to their site?

Those are two very different scenarios.

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Re:I stopped advertising and nothing happened by bombcar on Thursday April 07, 2022 @11:15AM (#30945536)
The fighting is most fierce near communization, those edge cases where a brand name is becoming a common name for the item (think Kleenex).

I suspect it's not actually as bad as people may think (if someone searches "Dominos" are they looking for any pizza place, or that particular one), but it does happen.

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Re:I stopped advertising and nothing happened by rovr138 on Thursday April 07, 2022 @11:07AM (#30945410)
Both can be done.

First one is more common. Second one depends on your industry and who your competitor is (sleaziness)

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