When you work in a research institute, you get used of receiving messages of people thinking they have a new theoritical model explaining physics. But that's not how science works. When you're a scientist you work on a specific topic of a specific branch of a specific science. Then you publish your work in one of the mainstream revue of your field. Then if your work is interesting, other scientists use your article to gain more comprehension and as a base of their own work. Rarely but sometimes your work is so fundamental that it can be used in other fields.

But you simply don't just say that you're revolutioning physics, biology, economy and the rest. A truly revolutionary work is deemed revolutionary not by yourself but by the other scientists and the impact on the field.

And Wolfram is not some kind of ermite lost in the middle of Siberia. He knows how that work and he has the credentials and the money to publish where he wants.