I'm also surprised by the extreme negativity. This work is something that nerds like me should be interested in! It's basically a generalisation of physics: So far physics was assuming a mathematical foundation for the universe. It makes perfect sense to ask if it can be generalised and look for a procedural foundation. It's shocking to me that only Wolfram's company is pursuing such a logical alternative. And in my opinion his multiway graph approach is an elegant generalisation of what a procedural foundation could be like by trying to maximally reduce the assumptions made in the basic rule set (it's not a cellular automaton, even though everyone seems to be assuming it is)