I believe most users see a tech product as a tool, "The thing that gets you to the thing". Whereas a majority in tech view those tools more as experiences. An experience puts more focus on the process itself, at the expense of the end result.

Unfortunately this tech oligopoly landscape doesn't leave users many ways to express this preference, but I often wonder if the culture will change at some point in the future as the industry matures.

An aging western population might have an influence here as well, in the long term. Older folks have less tolerance for having to relearn how to do the same thing they already knew how to do for the umpteenth time.