It also pointed out that by extension, this means that anyone in Ukraine who does not believe that they are Russian (and thus does not want to be part of Russia) is either effectively insane, or some kind of seditious traitor (I don't remember the exact way that logic went in the article at this point).
I don't know to what extent what it described is true (my guess is "somewhat, but not necessarily absolutely"), but it does seem to help explain some of what's going on.
From an economic standpoint, or the standpoint that war is bad and should be avoided this obviously looks insane to you and I. But if you have different motivations, such as you and others described, it could look perfectly rational. It's all about the parameter space you operate in that determines your actions.
(1) Ezra Klein has some fantastic podcast episodes about this - let me know if you'd like a suggestion or two