I remember when Google had two, context relevant ads on the top of their searches. They were clearly marked as such and I could ignore them or use them if they looked intriguing. This has never been the case since. That industry is just out there trying to scam publishers, advertisers and users. It's horrific.

If Netflix had ads on top of the monthly service charge I'd cancel immediately. I stopped using YouTube on any device other than my Linux box where I can adblock everything.