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Ask HN: What Happened to Subliminal Messaging?

When I was younger (30+ years ago) subliminal messaging was a huge hot topic and concern. I remember sitting in the cinema and trying to spot whether there were any quick screen flashes of Coca Cola or Pepsi.

However, now that we’re in a world of video-based social media and digital world, it doesn’t seem to be a concern. Is subliminal messaging still used? Is it illegal, and are there any recent or modern examples of it being used.

( 2 comments | 3 points | on HN )
Re:Ask HN: What Happened to Subliminal Messaging? by Minor49er on Thursday March 31, 2022 @12:01PM (#30868670)
Much of it is overt these days. Instead of a subtle flash of a product, we have paid product placement that has been fully embraced by game and media industries. Here's David Lynch talking about it 15 years ago:

https://www.youtube.com/watch?v=F4wh_mc8hRE

Re:Ask HN: What Happened to Subliminal Messaging? by PaulHoule on Thursday March 31, 2022 @11:49AM (#30868536)
To first order there is no such thing.