> Governments have never been great at regulating away anti-consumer behaviour.

I think EU governments have actually been really good at that.

The two year mandatory warranty for everything comes to mind, as do regulations that require business to be truthful about price in listings and not add a bunch of fees just before checkout (Airbnb is a lot less frustrating in the EU, for example).

There's also the mandatory 14 day cooling period during which you are entitled to return anything bought online for a full refund and a whole bunch more: https://www.citizensinformation.ie/en/consumer/consumer_laws...