The dating app industry is worth $7BN, globally (dominated by Match Group, btw) and these cases are never just about the one particular company, country, or even segment of an industry...they're about getting a foot in the door to wedge things open.

Sure one company that makes at max a million a year then it’s minuscule. What about considering that this is not the case and there is more than one such company and many that make well beyond that.