Is the e-cash proposal qualitatively different from Apple Pay (or other phone wallets designed to hold credit cards) in this regard?
If you break the TPM and get device or key control, then you can double spend. Double spending victims will find out they've been fooled when they go redeem their ecash for non-ecash and find out someone else already redeemed it.
This is why bitcoin was such an innovation, because it prevented double spending, and it also made it you didn't need to trust a central ledger database maintainer (aka bank) to not mess with the ledger either and it let you do it over a distributed network!
I think they're really talking about chaumian ecash with this act: https://en.wikipedia.org/wiki/Ecash
My understanding from the article is that the TPM would be used to prevent theft, and counterfeiting would be prevented by something like RSA blind signatures (e.g., http://www.hit.bme.hu/~buttyan/courses/BMEVIHIM219/2009/Chau...)
This probably can't go wrong, and certainly wouldn't motivate groundbreaking research into breaking TPMs.