The UK has some of the strictest animal welfare in the world, but they are still continuously broken by most farms across the country it seems. One example of many would be the private investigation into the suppliers for M&S's free range organic eggs in 2016. One of the most well reputed retailers in the country, yet they found barns full of ill chickens unable to walk, rotten corpses littering the place, and overcrowding throughout: https://investigations.peta.org/marks-spencer-cruelty-chicke...
All throughout my teens I worked on cattle and poultry farms across the South of England and to be frank, I saw disturbing scenes at every single one of them. Even though I've somewhat reconciled with eating animal products morally in recent years, I've lost any and all trust in the food production system to do it ethically, despite appearances on the surface.
If rigorous legislation doesn't stop farmers from abusing their livestock, then the only option left it seems is a return to self-reliant homesteading where you know exactly where the food comes from, or the production of synthetic alternatives as discussed in OP's article. Personally, as much as I enjoy the eggs from my rescue hens, I hope for the latter.
I'm in the UK, and we have proper regulation that sets out what "free range" is - it is not whatever ludicrously tenuous definition the US has dreamt up.
I live in rural Scotland, and can see free range chickens for myself - they seem to be living a good life.