I think it's a great analogy. It's a shift in mindset, don't take it literally, the point isn't that you're a temporarily embarrassed CEO.. the point is that for example when you interview for a position, don't think about it in terms of getting a job, but in terms of a business transaction (ie you also interview the company) or, when you're constantly in crunch mode, ask yourself whether or not your 'company' is being taken for a ride under an unfair contract.

You trade time, health, mental energy for money and health insurance (and/or reputation or whatever you get from your job). That's pretty much it. We (well, most of us) live in free countries, so if the business transaction does not benefit you, you're free to take your 'business' elsewhere.