Also single worker households, which meant there was someone to patronise those stores while the breadwinner was themselves working.

(To be clear, I'm not saying everything was great in the days of "all women are house wives" but it would have been nice if the stigma of a house husband went away instead, rather than the actual turn out of "both adults must work").

> rather than the actual turn out of "both adults must work").

It was almost an inevitably. Especially for the middle class, I would imagine that both sides of the couple working provided a substantial boost in economic mobility. Or at least a perceived one. At that point its just keeping up with the joneses.