instead of innovation token I would call it attention token :) but seems people might mistake it for some crypto coin.

to me i think the reason this is rampant in the SaaS world is that many are burning through millions of VC money every month and they have to justify enormous valuations by inflating problems, creating solutions for problems that used to be solved by boring tech, and then marketing it to developers on social media which creates the illusion that if you are not on the gravy train you are somehow not an expert.

always fascinating to see just how much marketing and politics goes on consciously and subconsciously.