Pretty interesting that every other major player in streaming achieved success by either 1) doing it for a LONG time and catching the rising tide (Hulu, Netflix) or 2) having a huge content of library (Disney, HBO, Paramount, etc.)

Quibi and Yahoo Screens both took the "let's throw money at it" approach, and neither succeeded.

Apple has demonstrated a third viable approach, which is having strong pre-existing distribution. I got so many nags from Apple through emails and notifications on every Apple device I own about 1 free year of Apple TV, that eventually I said "Fine, I'll watch Ted Lasso."

This is also what Amazon and Facebook did by having people constantly on their site, but I think Apple's success in their much shorter streaming existence is far more impressive.