It's your typical Flippers (Already showing up on 2nd hand marketplaces for 10x the price), FOMO, Hypebeasts, See and be seen people, people who gotta have it first. It's not even a limited release and will be available online in a few weeks.

An official quartz version of one of the most iconic watches of all time and super cheap comparatively. Though some serious collectors would still say overpriced for what it is (quartz/plastic).