I think points 2-4 is one of the most interesting/innovative parts of it. As far as I've read, when someone (or a new account anyway) uploads a new video, they will always run it against a sizable test audience, so content that's engaging is guaranteed to find an audience. On other social media platforms creators need to hustle to get their presence off the ground.
This way, TikTok can sustain a much broader base of content creators and react much quicker to shifting trends without being dependent on any popular creator's opinion.
Re:TikTok is scary good. It's digital crack
by etaioinshrdlu on Saturday March 26, 2022 @10:40PM
(#30817276)
This is a great insight. I think this might mean tiktok may have in some sense found some alternative to the "winner-takes-all" dynamic we tend to see in social media, like twitter.
- it’s all video means it’s higher quality than an image
- every video is guaranteed views which lets anyone go viral
- when anyone can go viral you get more organic content. depends on your patterns but i think most people see majority videos by regular people. the content is much more relatable
- no need to follow
- algorithm is good at finding videos you will like
- keeps you up to date on latest trends (improves your social perception)
- easy to make videos. great editor, pick any music
and you can just scroll down forever. i had it about a year but recently deleted it. it was the ultimate time filler. and honestly too good