I would happily pay a subscription for an iOS app. The usual argument against this is being commodified, but for the vast majority of the market, Canon has already been commodified in the shape of Apple and Samsung phones. They have to compete now on how good their hardware is, but their "stupid" hardware doesn't cut it without smart software. Their time in the broader marketplace is gone. They can get a small amount of marketshare back if they can make their hardware work with iPhones and Galaxies. Possibly just iPhones.

I've got the cash for a great canon camera. I used to carry one around with me all the time. The size isn't what's stopping me. It's the UX.