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A comment on Windows Without Jerry: Microsoft to Can Seinfeld Ads?. Parent comment

Re:Windows Without Jerry: Microsoft to Can Seinfeld Ads? by mattmaroon on Thursday September 18, 2008 @02:10AM (#307941)
They help a lot. They're different, which is not what MS is viewed as. They're making MS the topic of conversation, which Apple has been for 5 years now.

They're the leading brand in terms of sales, but mindshare is all Apple, and MS is playing catch up. They have to do something radical, and they are.

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Re:Windows Without Jerry: Microsoft to Can Seinfeld Ads? by unalone on Thursday September 18, 2008 @11:35AM (#308252)
It's tricky, though, because Apple so thoroughly DOMINATES this mindset. Microsoft is playing against one of the strongest marketing teams out there, and thus far they seem to be doing a pretty poor job.
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Re:Windows Without Jerry: Microsoft to Can Seinfeld Ads? by mattmaroon on Thursday September 18, 2008 @02:44PM (#308426)
How can you tell that? So far all we know for sure is that they're being talked about, and going in, most people were questioning if/how that would happen.
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