Re:Tell HN: There needs to be a “right to speak with a human”
by ironmagma on Thursday March 24, 2022 @11:13AM
(#30791036)
There is an important distinction between “this thing is done for a reason” and “this thing is done for a good reason.”
Even in the long term, this might look like a good thing to a CEO. However, my point is that it isn’t.
Obviously it's not a perfect analogy, but having people wait in line on the phone does serve an important function for the CS department in the sense that it gives those folks an extended opportunity to either solve it themselves some other way, or give up. Neither of these are great for long term brand loyalty, and the cost of the added frustration is probably mostly borne by the hapless agents who do finally end up taking those calls. But from the point of view of short term bean-counters, I would guess that it's unlikely any of these dark patterns are an accident (even if they don't implement the patterns themselves, they would hire the consultant who "streamlines" the after-sales experience to optimize for cost).