They don't run regular Android though, with Google Play, just the open source version with some Chinese marketplace. I have followed one (now dead) e-ink phone on indiegogo (forgot the name, sorry), and they wrote that Google does not let (black-and-white) e-ink smartphones pass Android certification, because they cannot correctly display the colors in their apps. So they will never run Google Play, and there will never be just e-ink phone with built-in regular Android and Google Play, sadly.

There is a hacky way to get Google Play on the hisense phones, but... ugh. That's too much hackiness for me.