I agree. I can easily visualize the pitch to business who offer registries (wedding, engagement, baby shower, graduation) as an alternate method for payment. It makes it simple for people who want to collaborate on gift purchases but who might live in different cities/states. The UI is simple, usinge SM networks to connect ppl looks easy, service is appealing you don't plan to add a charge for the service. Heck, I'd use it!... hope you get funded!