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A comment on If Google sucks then why is everyone still using it?. Parent comment

Re:If Google sucks then why is everyone still using it? by rvnx on Saturday March 19, 2022 @12:17AM (#30730950)
Approximate match allows you to sell approximate/related-match ads
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Re:If Google sucks then why is everyone still using it? by 35mm on Saturday March 19, 2022 @05:16AM (#30732340)
Exactly. Even within the ad platform they keep pushing advertisers to target ‘broad’ keywords instead of ‘exact match’ ones.
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Re:If Google sucks then why is everyone still using it? by richardfey on Saturday March 19, 2022 @03:47AM (#30731995)
Brilliant observation, never thought of it. Now the quality degradation kinda starts to make sense.
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