Agreed. Despite my tone above I think we can evolve to that, but this kind of evolution:

> They should be willing to do it out of self satisfaction in their personal lives, not out of shame for not doing it or recognition

requires cultural evolution on a different track than we are on. Our current culture has taken individualism and individual entitlement to an extreme, and we are spreading that around the world. Our economic system elevates selfishness to a virtue. And what people actually do when no one is looking is grab more cookies for themself from the cookie jar (and when people are looking they'll "share" that pilfered cookie with someone who has less).

>> I’m not sure anyone would even be aware of your deed

I think this mentality exemplifies selfishness more than individualism, and is in fact anti-individualist. The idea that goodness requires recognition is a denial of independent self worth and personal values outside of a social framework.

It speaks of a postmodern moral relativism, and an inability to recognize good or act without collective permission and instruction to do so.