It looks like I'm headed back that way for music too. I'm a huge fan of rap and Death Row recently removed some of their most popular releases for the sake of NFTs?[0] This isn't how you get customers to go buy your music, it's a great way to piss them off and get your music for free. It's becoming a seemingly regular thing, with artists like Neil Young and Joni Mitchell removing their libraries where possible.
You can even look at Steam with their relatively wild success in Russia; GabeN himself has said "It's by giving those people a service that's better than what they're receiving from the pirates"[1] that you realize it's not a pricing issue, it's an availability issue. It's a similar deal with Netflix, if we're browsing through movies we probably want to watch one right now, not wait a few hours to download one or go to a store to rent a disc.
[0]: https://thesource.com/2022/03/14/snoop-dogg-removes-most-of-...
[1]: https://www.pcgamer.com/gabe-newell-on-piracy-and-steams-suc...
It really didn't. Lots of people do not pirate. It became popular because it was cheap, and sold content for less than it cost Netflix to acquire or make it, and subsidised that with debt to built marketshare.
Now those days are coming to an end, Netflix is running out of road to borrow money, and it needs to bring in a sustainable amount of revenue or it will go away.