> If someone wants to read 'My Pillow Guy' that's fine, but his opinion on Putin is not going to come up up first when I search 'Putin', unless there's some other, factual, direct relevance.

Not for you, perhaps, and probably not on DDG (the original subject here). But AIUI the Google algorithm takes into account not only your actual search terms, but your browsing and search histories. So if you're a poor deluded MAGA dupe who's read too much of Mr. Lindell's rants before, it seems utterly plausible to me that at least Google would be only too happy to feed you more of his ravings. And it feels quite likely that Bing, f. ex, would work the same.