There is precedent of weaponizing email data against the company sending the emails, though.[0] This definitely seems like a move that's in Amazon's best interest.
I have not heard about regulations like what you're describing.
[0] https://www.nytimes.com/2017/04/24/technology/personal-data-...
But who knows, making stuff up like you and I did isn't evidence. At best it gives you an idea of the range of possibilities.